Are you seeing intent data trending as a hot topic recently? Intent data is the information (or “signals”) that indicate a prospect is researching a particular product or service — or, perhaps, showing intent to purchase. Companies use intent data to better understand where potential customers are in the buying journey, allowing for more targeted and effective marketing strategies.
Why Demandbase? Why intent data?
Accurate intent signals. Demandbase sources intent from the Demandbase bidstream and data partners, leveraging best-in-class AI relevance models to reduce false positives and maximize coverage.
Being able to pinpoint accounts that are truly interested and relevant by creating unlimited keyword sets specific to your company’s products or competitors and by discovering accounts that are not yet in your CRM.
Global intent data. Demandbase offers 133 languages, supports non-Latin-based alphabets, and highlights the geolocation of its source to help identify the right buying group.
Hear more from Jay Tuel, VP of GTM Experts in his most recent blog regarding this hot topic.
